Home Studio

Bangalore/Pune

Role Description

O2O Marketing automation specialist with marketing technology focus. Working in a English with an international team - with colleagues in Hong Kong, Taiwan, Japan, India, Barcelona and Mexico City. Working closely with Data Analytics, AI and visualisation.

Marketing Strategy, Planning, Tactics and Production

  • MOJO corporate marketing
  • Multi-platform content copywriting 
  • Working with Interactive Media, Deeptech and Data Visualisation teams to create automation paths in all O2O marketing engagements.
  • Setting and tracking KPIs using industry standard tools

O2O Marketing Funnel Automation/Data Collection/Platform Management

  • Data-collection technology review (online marketing, internet, motion sensors, retail POS, CCTV, and biometrics)
  • Setting up AI-driven data analysis and decision making triggers 
  • Platform review, setup, integration and management

Marketing to Sales Funnel Setup and Tracking

  • Setting up and tracking data links between marketing and sales funnel using Zapier or similar
  • Setting up and tracking alerts for data transfer
  • Using AI-driven data analysis and decision making

O2O Marketing Integration

  • Dashboards for O2O integration
  • Linking to offline sensors and people tracker

Market Insights

  • Follow developments in programmatic and AI -driven automated marketing and lead generation tools

Other duties

  • Generative AI integration into workflow
  • As needed

Skills Required

Have you got what it takes to join our team?

  • At least an undergraduate degree in a numerate subject
  • At least 2 years working experience in O2O marketing role that has positively impacted sales
  • Proficiency in EDM, CRM, Marketing automation tools, social media platforms
  • English (IELTS 6.5 or equivalent TOEIC 820/ EIKEN Grade 1 ) 
  • Second language (Mandarin, Cantonese, Japanese, Spanish)

Personality Qualities

All MOJO staff are 21st century digital leaders.

  • Appreciation of the central role of Design in technology application
  • Proven experience in the following area Gaming, AdTech, Agritech, EdTech, MedTech, Design, and SmartCity applications
  • Good communicator of basic concepts and strategies
  • Actively following technology and company trends

Benefits

Ask not what your company can do for you; but what can you do for your company

  • Flexible working hours and location
  • On-the-job training
  • Performance related bonus