This was an entertaining and interactive retail activation combining Augmented Reality, digital media and physical products in China; wherein users held bottles which acted as game controllers and interacted with a computer screen for a unique round of virtual soccer. This was one of the first commerical applications of tag-based AR interaction in China. Following the campaign we prepared a demo unit to be presented at Wallmart China’ headquarters in Shenzhen and a roll-out plan for 500 retail units across China.
ClientPepsi Cola/WallmartServicesAR Technology, UX Design, POP-UP Design, System PlanningYear2010Linkhttp://www.pepsi.com
