META:SPACES “Legends of Catalonia” First VR Tourism Game in Japan
A free Playstation4 VR game, Legends of Catalonia, is being developed as part of the promotion for Catalonia Tourism. In order to raise the game awareness in Japan’s market, the GDM Osaka, Hong Kong and India teams worked closely with our client to develop a localised Japanese website for this game and a launch event in Tokyo. Following our user experience design process, from idea to execution, the team went through a series of investigation in Japan’s game industry and finally came out a version tailor-made for targeted audience.
On November 12th in Tokyo (Japan), Global Digital MOJO Osaka team, led a session for its Client Catalunya Tourism Agency during the Catalonia – Beyond Barcelona Press Conference. The aim for the conference was to promote the Legends of Catalonia, a Virtual Reality Tourism Game and the Japanese Microsite for Catalunya Tourism. Catalunya Tourism Agency had approached GDMOJO to develop O2O digital marketing work for them. We started by redesigning their Catalunya Tourism website, then adapting it to Japanese market and launched in earlier 2019. Impressed by our work, the Catalunya Tourism Agency requested us to help them create a localised site for the game – Legends of Catalonia specially for the Japanese market in 2019.
