Raise Social Conscience to Water Scarcity in India

Hathway, one of India’s top cable providers, came to the Mojo India team with a clear brief. How to excite new customers about their brand and services through social media; whilst at the same time showing Hathway as socially responsible company.

Our strategy focused on key social concerns in the Indian sub-continent – namely water scarcity. Through a series of strong images developed by our media team and compelling copy and social tags from our editorial team we created an uptick in the clients social media impact.

ClientHathway Cable and Datacom LimitedServicesBranding, Strategy, Social Media ManagementYear2016Linkhttp://www.hathway.com