Social Media Behaviour Research and Insights in South-East Asia

As part of a global study, the Facebook Research team came to us to learn more about consumer behaviour in South-East Asia (Vietnam, Thailand, Indonesia). Working closely with colleagues in Facebook, we led a multi-country team of 6 researchers to conduct 42 in-depth interviews exploring the wide variety of Facebook real-world usage in diverse social-cultural contexts. Theme areas such as community standards, hate speech and harassment were explored in the interviews. The results and insights from our study will be used in Facebook’s global policy and service interface evolution.

ClientFacebook Inc.ServicesOnline Consumer Insights Research in 3 south-east asian countriesYear2018Linkhttp://www.facebook.com