An unforgettable event was held for the launch of the Beetle in China by Volkswagen, wherein concert-goers could vote for Beetle Decal designers from all across China. Each concert-goer was provided a glow stick which they could wave in the air and use as a vote for their favourite designer.
ClientVollswagen, Integer TBWAServicesPattern Matching Technology, UX Design, Interactive System Integration, Digital Event ProductionYear2012Linkwww.vw.com
